Palestine's ambassador to the United Kingdom, Husam Zomlot, has called for mass non-violent protests and international sanctions against Israel, drawing comparisons to the global campaign that helped end apartheid in South Africa.

Zomlot made the remarks in an interview with journalist Sam Kiley on The Independent's World of Trouble podcast, where he also spoke about his upbringing in Gaza and the personal dimensions of the ongoing conflict.

The ambassador argued that coordinated civil pressure - modeled on the international movement that isolated South Africa's apartheid government during the latter half of the 20th century - represents the most effective path toward achieving Palestinian political goals. He called on supporters around the world to take to the streets in non-violent demonstrations and urged governments to impose formal sanctions on Israel.

Zomlot's comments reflect a broader debate within Palestinian diplomatic circles over strategy and international engagement. His invocation of the South African precedent is consistent with the position long advocated by the Boycott, Divestment and Sanctions (BDS) movement, which campaigns for economic and political pressure on Israel over its policies toward Palestinians.

The ambassador spoke at length about his personal history in Gaza, lending a biographical dimension to his political arguments. His account connects the abstract language of diplomacy to the lived experience of Palestinians in one of the conflict's most contested territories.

Israel and its supporters have consistently rejected comparisons to apartheid South Africa, arguing the situations are legally and historically distinct. Israeli officials have also criticized international calls for sanctions, characterizing them as one-sided and counterproductive to peace negotiations.

Zomlot's interview comes amid continued international attention on the Gaza conflict, where a large-scale Israeli military campaign launched following Hamas's October 7, 2023 attacks has resulted in widespread destruction and a severe humanitarian crisis, according to international aid organizations. Israel has stated its military objectives include dismantling Hamas's military and governing infrastructure.

The United Kingdom government has taken some limited measures in response to the conflict, including suspending certain arms export licenses to Israel, but has stopped short of broader sanctions. Zomlot's public call for more sweeping action signals ongoing pressure on Western governments from Palestinian diplomatic representatives.

The full interview is available through The Independent's World of Trouble podcast, according to the publication.